Average new car price hits record $ 41,000

Supply constraints and increase request drove the average price of a new car to $ 41,044 in July, an all-time high, according to the latest US auto forecast from JD Power.

“We cannot reach $ 41,000 without both a supply chain problem that we are seeing from microchips, as well as increased consumer demand that is not being met by the available supply,” said Tyson Jominy, vice president of data and analytics at JD Power. Yahoo finances.

The previous record, set in June, was $ 39,942.

“Too few vehicles in inventory means the pace of sales in July is well below levels seen earlier this year,” Thomas King, JD Power president of Data Analytics, told Yahoo Finance. “Conversely, a lack of inventory is driving vehicle prices to record highs as manufacturers and retailers continue to cut discounts. “

Dealers are forecast to have about 932,000 new vehicles for sale on lots nationwide by the end of July, up from 3.1 million two years ago.

Goldman Sachs analysts, in a new memo, also pointed out that “an increase in demand driven by stimulus measures and semiconductor shortages that have significantly limited production has resulted in inventory reduction and a surge new and used car prices “.

New car prices are being pushed up by low inventories. (Source: Goldman Sachs)

“We were flying with demand”

JD Power predicts that the new vehicles sold in July will be around 1,187,300 units. This would represent an increase of 3.7% from July 2020 and a decrease of 8.7% from July 2019.

“I mean, before this month, retail sales were way ahead of 2019,” Jominy said. “In fact, first half sales were up about 12% from 2019 levels. So until the inventory situation caught up, we were flying with demand in the auto industry.”

Over 45% of new vehicles sell within 10 days of arriving at a dealership, with the average number of days a new car sits in the field dropping to an all-time high of 31 days. (Six months ago, that number was 75 days.)

GLENVIEW US, March 3, 2021 - Jeep vehicles are seen at an FCA dealership in Glenview, Illinois, USA on March 3, 2021. Fiat Chrysler Automobiles NV FCA grossed US $ 29 million in net profit in 2020, in down 99% year-over-year due to reduced production and demand around the world amid the COVID-19 pandemic.  (Photo by Joel Lerner / Xinhua via Getty) (Xinhua / Joel Lerner via Getty Images)

Jeep vehicles are seen at an FCA dealership in Glenview, Illinois, United States, March 3, 2021. (Photo by Joel Lerner / Xinhua via Getty)

JD Power predicts that total new vehicle sales in 2021 will reach 15 million units, compared to 16.9 million sold in 2019.

An increase in microchips and loosening of supply chain constraints will help automakers increase supply, ease price pressure, and sell more cars, but it may take some time.

“As far as we can see, our forecast is for very similar conditions to persist through 21. In fact, until 2022,” Jominy said.

In terms of consumers, Jominy noted that low stocks and high prices “certainly prevent a large part of the population from participating in the new car market, which could have ramifications for many years to come.”

Adam Shapiro is co-host of Yahoo Finance Live from 3 p.m. to 5 p.m. Follow him on Twitter @Ajshaps

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