Car Logos History 2: Iconic Car Emblems With Great Stories To Tell
One of the world’s most famous automotive logos is actually shrouded in a bit of mystery, with three versions of the bow tie origin coming from the family of founder William C. Durant. Its own version says the design was inspired by wallpaper from a French hotel, which was also featured in a Chevrolet 50th anniversary post.
His wife, Catherine, however, said the idea came from a newspaper he read before the logo was revealed to the world, which historian Ken Kaufman says came from a 1911 “Coalettes” print ad. But Durant’s daughter Margery had a say as well, posting in a book that he often scribbled nameplate designs, saying it was “between soup and fried chicken one night” that he did. had taken out the bow tie. And to top it off, Chevrolet’s 100-year celebratory outings this time around kept the logo’s history uncertain …
One of the most beautiful logos in the world must be the magnificent Renault emblem, immediately recognizable across the planet. The first Renault logo was born in 1900, but the diamond-shaped visual identity did not come into existence until 1925. A major (and successful) overhaul by Victor Vasarely took place in 1972, when the logo took a bit of oomph and set the tone for the modern versions.
The symbol has since evolved into the yellow square and diamond that we know today. In Renault parlance, yellow represents prosperity, energy, joy and optimism. Money is said to embody perfection, sophistication and creativity.
Skoda was a very, very different company before Volkswagen took over, and the logo’s origins date back to 1923. But the history of the symbol is a bit hazy, with one of Skoda’s websites saying the idea ” can “were Plzen T. Maglic, the commercial director of the company at the time.
The logo evolved into the version we know best – the black outer circle and the green “winged arrow”. The design is also sometimes referred to as “the stylized head of an Indian wearing a five-feather headdress”. The black symbolizes the hundred-year-old tradition of the brand while the green represents its environmental production. The design has currently evolved into “lush green” from the earlier “natural green”.
In Japanese, “Mitsu” means “three”, and “hishi”, which becomes “bishi”, means “water chestnut” and is used to denote a diamond or diamond shape. The unique logo was chosen for the company by Yataro Iwasaki, the founder of the original Mitsubishi company.
The three diamonds are an arrangement of two family emblems, the first of which is the leaf of three oaks of the Yamauchi family, lords of Tosa, the birthplace of Yataro. The second was that of the Iwasaki Family Water Chestnut Ridge.
This extremely well-known emblem comes from the coat of arms of Franche-Comté, cradle of the Peugeot family. The Lion symbol designed by Justin Blazer began to appear in 1847 on saw blades and steel products made by Peugeout from the steel foundry turned into the company’s grain mill. Incidentally, the first vehicle with the logo was a tricycle in 1889.
The first Peugeot cars with the emblem were “Peugeot Lion” automobiles manufactured by “Peugeot Bros. business. At the time, it was the profile of a lion on an arrow. The logo then evolved into a roaring lion in the 1930s, until 1968 saw it come closer to today’s design. Currently, the Peugeot Lion is beautifully stylish and simple, while looking completely modern at the same time.
One of the coolest Japanese automakers is known for creating a wide variety of cars and motorcycles that can cover various segments, from small budget four and two wheelers to high performance sports cars and bikes. Honda’s “H” logo is meant to symbolize durability and confidence.
The idea behind the logo was that it should represent the business units of the company. “H” simply stands for Honda, while the winged logo is used on their motorcycles, which is said to be a symbol of speed and performance. One of the simplest logos on the market, the three-dimensional ‘H’ looks set to continue as the business moves towards what appears to be a long and prosperous future.
The double “chevrons” are representative of what is a Citroën invention of unimaginable importance, the helical gear, which is used by all vehicles on the road today, as it has eliminated the noisy old gearboxes that were also plagued by unreliable power transfer. One of the peculiarities of this company’s representation of the logo is that it often varies from car to car to “enhance and balance the overall styling harmony of the front end.”
The French automaker’s pre-WWII logo designs were larger and more dramatic, like on the Citroën Traction Avant, but began to thin out from the 1960s through the 1980s. Interestingly, technical challenges arise from these. variations on the logo, since the top bar can be attached to the hood and the bottom bar to the bumper, for example. As a result, temperatures can vary widely in these areas and parts of the logo must be designed differently to allow for varying “expansion”.
Another famous logo for a well respected UK car manufacturer. The lettering seen above “Lotus” on the emblem are the initials of Anthony Colin Bruce Chapman – designer, builder and founder of Lotus. There is also the triangle in British Racing Green, the color reserved for British racing cars participating in international motorsport events.
Behind the triangle is the yellow background which signifies the “sunny days” that Colin Chapman hoped would be in store for Lotus’ future. There was also a stage where all Lotus cars wore a black badge – this was out of respect for the passing of world champion driver Jim Clark in a Lotus Type 48 Formula 2 racing car.
The Mini logo bears the legendary British company’s name in capital letters surrounded by a circle, while the wings are a symbol of speed, agility, power and freedom. Black is said to symbolize excellence, strength, innovation, elegance and the dynamic attitude of the brand, while silver is synonymous with sophistication and grandeur.
Some believe this winged logo was a natural adoption by Mini, as several cars of the era featured winged emblems and badges. The Mini logo was changed as recently as June 2015 and now uses a “clear and emotional design focused on the essential”.
I thought we might be saving one of the most classic logos of all time for last, that of the much-loved American Ford Motor Company. Ford’s blue oval has been in use for over 50 years, but the history of the logo actually dates back to 1906, when Henry Ford’s technical assistant created a stylized version of the words “Ford Motor Company”.
The logo then evolved into what was called the ‘script with wings’, with the adoption of the long tail letters ‘F’ and ‘D’. In 1927, the Ford Oval Badge with a blue background appeared on Model A and was seen until the 1950s until the mid 1970s. However, since 1976 the logo has hardly changed at this. day, as evidenced by the blue oval on the hood of the all-new Ford GT (previous image), which is expected to arrive in 2016.