IT company heads to the cloud: Terenine becomes Cloudswell as troubleshooting conglomerate changes bands
Big changes are underway in the conglomerate controlled by philanthropist and payday lender Carey V. Brown.
As part of the business group’s continued metamorphosis, Terenine changed its name to Cloudswell, while Area203 Digital moved to Riverfront Parkway, near Alstom.
A new business entity, Envision Management Group, will serve as the sales team for most of Brown’s businesses in Chattanooga, which now include Area203, ACHFederal, Cloudswell, SupportSeven and Sovee, according to employees.
No changes appear to be underway in the Credit Payment Services and Credit Protection Depot payday loan entities, the SupportSeven call center, or the DiscountAdvances.com, PayDayMax.com and MyCashNow.com payday websites.
Brown’s Chattanooga-based group of IT and marketing companies, which began managing its Internet payday loans, have steadily embarked on rebranding initiatives since they were formally separated from their payday business. Former employees have noted that despite appearances, the primary purpose of business payday loans generally remains the same.
This time, Cloudswell spokeswoman Casey Knox said the changes are more than just a rebranding. Cloudswell will be an entirely new company when it drains millions of dollars of physical server infrastructure from Terenine and becomes a cloud services broker through external partners.
The new company will offer cloud-based application development, negotiated cloud services, compliance, security and support services, according to a press release.
Knox did not say what would happen to the Terevault, the company’s earthquake-resistant server bunker, but some employees said parts of the massive server structure would be sold.
David Carney, who will continue as chairman of Cloudswell, called cloud computing a “breakthrough development,” which provides more security and affordability than the location-based servers Terenine previously used.
“This change will significantly expand our offerings and allow us to bring our customers to the forefront of this technological innovation,” said Carney.
Cloudswell said in a statement that he would retain the officers and employees of Terenine.
Brown’s companies have used terms such as “partners,” “customers,” “customers” and “affiliates” in the past to describe different parts of his business empire. But many of its companies have also made efforts to reach external customers and branch out from troubleshooting activities.
The enigmatic entrepreneur dispersed some of the conglomerate’s moving parts following the publication of a series of articles in the Chattanooga Times Free Press detailing the relationships between these companies, which at the time were predominantly based on payday loans.
Many businesses controlled by Brown previously operated from three buildings in Chattanooga, including a 40,112 square foot office on Riverside Drive.
What is Now Cloudswell started as an IT department in Brown’s payday loan management operation, before going under the Basenine name in 2007. Basenine later became Terenine in early 2010, before moving on to transform into Cloudswell, according to the Tennessee secretary of state.
Area203 has also changed its name several times in its short history.
This company, which now markets itself as a digital advertising agency, began as the division of The Brown Company responsible for marketing payday loans to clients.
It split up as Logic Marketing in 2008 and rebranded itself as Area 203 at the end of 2009. The agency took control of Leadpile at the end of 2010, which allowed it to better target consumers for payday loans. . The new, larger agency became Area203 Digital in 2011, and the company now uses all capital letters to spell its name.
Brown’s Empire also includes a trio of entities dedicated to language translation and video streaming. Kingdom Site was started as a non-profit organization to help missionaries use the web to translate their Bibles and lessons, while Firma 8 was the business venture to make money with this translation software. . Brown has since started to introduce Sovee, which also offers translation software as well as video streaming.
Brown’s associate Steve Steele, who has long led these companies, is now the head of the Covenant Values Foundation, through which Brown has pledged $ 1 billion to charity.
API Professional Services began life as Brown’s human resources and accounting department, before going on its own as AccountPros. This company became API Recruiting and is now called API Professional Services LLC. The company, which is run by longtime Brown partner Sherry Huff, is looking to find IT professionals and marketing managers for Brown’s various businesses, according to its website.
Brown’s three original websites, DiscountAdvances.com, PayDayMax.com and MyCashNow.com, appear to have stopped making payday loans in Tennessee, but have otherwise changed little since the 2011 Times Free Press survey.