Nissan Trademarks New Z sports car branding and logos

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Two intriguing Nissan brands have emerged online, featuring a new company logo and a new logo for a Z sports car.

The Nissan brand logo you see in the photo was recently registered in the UK, Chile, Argentina, Peru, and Uruguay and is much more minimalist than the brand’s current logo. It adopts a simple two-dimensional design with black text.

Many other companies have adopted simple 2D logo designs in recent years, including Google, BMW, and Volkswagen. What remains unclear is whether Nissan intends to use this new logo for its online brand like BMW does with its transparent logo or whether it will serve as a new badge for future production Nissan models.

Also Read: New Nissan Z Could Have Retro-Inspired Design And 400hp

As for the Z badge in question, it has been registered in Canada and New Zealand and also adopts a simple, monochrome design. Compared to the Z badge used by the 370Z, this new badge also features a distinctive font similar to that used in the Datsun 240Z, 260Z and 280Z models, Motor trend Remarks.

The world has been asking for a new Z sports car from Nissan for years and, according to several reports, such a vehicle is in the works. The car could be nicknamed the 400Z and be powered by a twin-turbo 3.0-liter V6 engine with an output of 400 hp. This engine will likely be mated to a nine-speed automatic transmission as standard, but a six-speed manual may also be available from the factory.

Visually, it is claimed that the 400Z could have a retro design and a front fairing echoing the original 240Z. If that’s true, the new logo pictured might work just fine.

Hats off to Dennis Scipio for the photos!

Photo credits: S. Baldauf / SB-Medien for Carscoops


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