People have drawn car logos from memory and the results are amazing
When it comes to logos and branding, we like to think we’re pretty up to date. But remembering the logos we see every day can be harder than you think, as a hilarious study found last year.
Vanmonster asked 100 members of the British public to draw several famous car logos from memory, and the results range from impressive to hilarious accuracy. They also provide an interesting insight into the elements of the logo which are ingrained in the public consciousness and which are more forgettable than the manufacturers would like to think. For some of the most memorable logos of all time, check out our best logos of all time.
We’ll start with perhaps the simplest logo on Vanmonster’s list. Surely Audi’s Four Cross Rings (below) are impossible to forget? To be fair, the vast majority of participants are correct, and most of the errors are at least ring related (Audi and Olympics rings are similar, we’ll give them that). As for those at the bottom right (Vanmonster lists the designs from “more precise” to “less precise”), a few seem to have confused Audi and the Avengers. They both start with ‘A’, we’re guessing.
On the other end of the spectrum, the Alfa Romeo logo is possibly the most complex on the list. So it’s no surprise that most got this one wrong. 74 percent of participants forgot to include the red cross, 63 percent forgot the green snake, and a whopping 75 percent did not include the shield. Our favorites are probably the three “less precise”: two question marks and one that simply says “animals of some sort”.
In addition to showing the 100 entries for each logo, Vanmonster includes a handy gallery showing us the original logo alongside the most accurate and least accurate attempt. Below are the best and worst attempts at the BMW logo (which underwent its biggest design change in over 100 years earlier this year).
You can find the rest of the entries on the Vanmonster website, with logos such as Renault, Toyota, Ferrari and many more. One thing is for sure, just like when 150 Americans tried to draw various (non-vehicular) logos from memory, this car logo test proves that the simplest are the most memorable. Rings are easier to remember than flag-snake-shield combinations. Want to create your own logo? Check out the best Adobe Creative Cloud deals below.