THE PARTS ALLIANCE REBAND LIKE GSF CAR PARTS, LAUNCH OF A NATIONAL BRAND

Uni-Select Inc. announced yesterday that its UK and Ireland business unit, The Parts Alliance, has been renamed GSF Car Parts, introducing a business name to its 170 locations for the first time.

The company, which was marketed locally under historic brands acquired through The Parts Alliance, was officially renamed in November.

Mark Eburne, President and COO of GSF Car Parts, said: “This is an important moment for our company that marks the start of an exciting journey.

Operating nationwide as a single brand for the first time allows us to further streamline our processes and implement improvements across the company faster and more efficiently. This rebranding precedes an exciting period of investing in inventory, people, innovative technology and a larger footprint in the UK. ”

“What our customers can be sure of is that our network of passionate, knowledgeable and experienced staff will continue to provide the market-leading service they are known for today, tomorrow and when we become the driving force behind all of them. most powerful brands in the UK, ”Marc added.

Following the rebranding, The Parts Alliance will resume its role as a business group that continues to enable GSF Car Parts, Dingbro and Qualvecomm to serve customers and utilize the strength of its three members.

Mark continued, “The Parts Alliance has been built on the strength, experience and success of each member brand that it has acquired over the years. allowed us to get there.

GSF Car Parts already has an established national presence with the independent auto trade and the general public, so we have a great springboard to launch this unified brand. “

“We anticipate a huge period of growth for the automotive aftermarket. The UK’s aging parking lot and its long-term transition to electric vehicles both provide exciting opportunities for the industry to grow, diversify and improve its skills. GSF Car Parts will be there to support customers across the UK, online and in person, to help them share this success. ”

Disclaimer

Uni-Select inc. published this content on November 10, 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on November 10, 2021 11:06:05 PM UTC.


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