The Parts Alliance renames itself GSF Car Parts
Uni-Select Inc. announced yesterday that its UK and Ireland business unit, The Parts Alliance, has been renamed GSF Car Parts, introducing a business name to its 170 locations for the first time.
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The company, which was marketed locally under historic brands acquired through The Parts Alliance, was officially renamed in November.
Mark Eburne, President and COO of GSF Car Parts, said: “This is an important moment for our company that marks the start of an exciting journey. Operating nationwide as a single brand for the first time allows us to further streamline our processes and implement improvements across the company faster and more efficiently. This rebranding precedes an exciting period of investing in inventory, people, innovative technology and a larger footprint in the UK.
“What our customers can be sure of is that our network of passionate, knowledgeable and experienced employees will continue to provide the market-leading service they are known for both today, tomorrow and when we become the UK’s most powerful all-make motor builder, ”added Eburne.
Following the rebranding, The Parts Alliance will resume its role as a business group that continues to enable GSF Car Parts, Dingbro and Qualvecom to serve customers and utilize the strength of its three members.
Eburne continued, “The Parts Alliance has been built on the strength, experience and success of each member brand it has acquired over the years. He was formed to bring together the best and the brightest of UK prime movers, and it’s that fantastic legacy that has brought us to this point.
GSF Car Parts already has an established national presence with the independent auto trade and the general public. So we have an excellent springboard to launch this unified brand. We anticipate a huge period of growth for the automotive aftermarket. The UK’s aging parking lot and its long-term transition to electric vehicles both provide exciting opportunities for the industry to grow, diversify and improve. GSF Car Parts will be there to support you.